We built this project as a case study in creating an immersive, semi-narrative spot for an outdoor brand.

We brought together a nimble team and shot for three days in Joshua Tree, CA - where sunny winter days turn to cold and windy nights. We designed a shoot to create not just one commercial, but a suite of socials-first cut-downs, video, and photo assets in addition to the hero spot.

We’re a team of climbers, mountaineers, trail runners, and backpackers who also make films. We bring creative campaigns to hard-to-reach places, with the goal of imbuing the beauty of the natural world with brands who seek to connect people to it.